Kodak in China


Code : COM0074

Year :

Industry : Engineering, Electrical and Electronics

Region : China

Teaching Note:Not Available

Structured Assignment :Not Available

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Kodak's Entry into China Kodak set up its first subsidiary in Shanghai, China in 1927. However, Kodak's business in China flourished from 1980s. In 1984, Kodak signed a deal with Xiamen Fuda Photographic Materials Company Ltd, a domestic photographic company in Fuji province to build colour film production line. By 1993, Kodak had offices in Beijing, Guangzhou and Shanghai occupying the third position in theChinese photographic film market. George Fisher,who then joined as President and Chief Executive of Kodak recognized the growth potential of the Chinesemarket initiated the expansion phase in the Chinese market...

Growth Strategies in China Daniel Carp said, "Between 1997 and 1999, the Chinese digital imaging market grew by over 80 per cent. We believe that China has enormous growth potential not only in traditional photography but also in digital imaging applications." Kodak's strategies like introducing superior technology to the Chinese market with the help of Chinese government, recruiting the right people and its adherence to Chinese culture, helped the photography giant to tap the huge potential of Chinese market. In late 1999, Kodak developed a strategy for its 'next stage' of development inChina focusing on its retail stores 'Kodak Express' and opportunities in the ‘health imaging markets' with its traditional as well as digital products...

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