Flipkart: The Growth Strategies of Indiaís First Billion Dollar.Com Company



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Code : GRS0222

Year :
2013

Industry :E-Commerce

Region : India

Teaching Note:Available

Structured Assignment : Not Available

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E-Retail in IndiaE-retail, a form of e-commerce, involved selling goods and services electronically, i.e. through the internet. Generally, e-commerce had four models: Business to Consumer (B2C), Consumer-to-Consumer (C2C), Business-to-Business (B2B), and Consumer to Business (C2B). Of these, e-retail fell in the orbit of B2C.

The main vehicle of e-commerce was the internet and the World Wide Web. Fax, and telephones too were common. The internet assisted the use of new types of information-based business processes for reaching and interacting with customers online...

Flipkart Amidst these companies came Flipkart with what was said to be an innovative business model compared to its competitors. Initially, Flipkart sold only books through its e-retail store with above 10 million titles distributed from warehouses in five cities and its personnel delivering the books to its customers. Within two years, Flipkart became one of the top 100 Indian sites. It expanded its business from books to mobile phones, appliances, gaming consoles, music, and movies...

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Flipkart's Business Model Flipkart customized Amazonís business model to suit the environment in India. It emerged as a horizontal portal from a vertical portal. Flipkart adopted the model of virtual presence, keeping its physical presence at a bare minimum and operating only through the internet...

Road Ahead Flipkart customized Amazonís business model to suit the environment in India. It emerged as a horizontal portal from a vertical portal. Flipkart adopted the model of virtual presence, keeping its physical presence at a bare minimum and operating only through the internet...

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