Flipkart: The Growth Strategies of India’s First Billion Dollar.Com Company


Code : GRS0222

Year :

Industry :E-Commerce

Region : India

Teaching Note:Available

Structured Assignment : Not Available

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Abstract: This case study is useful in analyzing the growth strategies of Flipkart and also the opportunities and challenges in the Indian e-commerce segment. Flipkart, the company that began as an e-retailer of books in 2007, had expanded its offerings to include electronics, shoes, apparel, and home furnishing over a period of time. It was started by the ex-employees of Amazon and was being periodically funded by western venture capitalists. In the process of funding, it had become the first Indian Internet company to be valued at a billion dollars.

By the end of 2012, Flipkart was among the top 20 Indian websites, according to Alexa Rankings, a global company studying online traffic ratings. It was the largest online bookseller in India with over 11 million titles. But at the same time, it was facing competitive threat with the entry of global e-retail giants into India and the surge in the number of Indian e-stores. Though there was no dearth of opportunities for the Indian e-retail market, there were some problems were hindering its growth.

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Pedagogical Objectives:

  • To understand the general trends in the Indian e-commerce sector
  • To discuss the strategies adopted by Flipkart for its growth
  • To identify critical success factors for an e-commerce company
  • To analyze if these strategies would help the company in facing competition from global giants.

    Keywords : E-commerce in India, Flipkart, E-retailing in India, Growth Strategies, Business Models, Competitive Strategies of an e-Commerce Startup, Amazon in India, E-commerce in Developing Countries

    Contents :
    » E-Retail in India
    » Flipkart
    » Flipkart's Business Model
    » Road Ahead

    Introduction >>

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