WhatsApp Acquisition by Facebook



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code : MAA0225

Year :
2014

Industry :Social Media/Social Networking

Region : India

Teaching Note:Yes

Structured Assignment : Not Available

Buy This Case Study
OR
       

Abstract:In the month of February 2014, Facebook acquired WhatsApp, a mobile application developer, for $19 billion. While the critics questioned the price paid, Facebook saw great value in the deal. The case discusses the Facebook and WhatsApp deal, providing scope for discussing the reasons behind the acquisition, the potential synergies, and the competitive landscape after the deal.

For More Case Books Click Here >>

For Case eBooks Click Here >>

Pedagogical Objectives:

  • Understand the competitive market in which Facebook operates.
  • Analyze whether the price paid for WhatsApp was justified.
  • Discuss the reasons behind Facebook’s acquisition of WhatsApp.
  • Examine the synergies and strategic fit of WhatsApp with Facebook’s overall strategy.

    Keywords :Facebook, WhatsApp, Acquisition, Mark Zuckerberg, Jan Koum, Brain Acton, Mobile Messanger,Smart Phones, Social Media, Social Networking

    Contents :
    » Microfinance and its Relevance to India
    » Vikram Akula: The Driving Force Behind SKS


    Case Introduction >>


    Recently Bought Case Studies

      Recently Bought Case Studies



  • Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
    Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
    E-mail: casehelpdesk@ibsindia.org

    ©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap