Jamba Juice's Turnaround Strategies



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Code :RTS0174

Year : 2013

Industry : Food and Beverages

Region : US

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: California-based Jamba Juice (Jamba) was a quick-service restaurant focused on healthy food and beverages. The case traces the company’s growth into an international brand and its continuous losses since 2006. It details the turnaround efforts taken under the Blend Plan by CEO James White to help the company recover from losses. The case examines Jamba's new business model based on franchises and its benefits. The case concludes with an account of the growth prospects of the company based on its Blend 3.0 transformative growth.

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Pedagogical Objectives:

  • Examine reasons for Jamba Juice's slide in the 2000s.
  • Analyze Jamba's turnaround efforts.
  • Examine the strategic measures taken by CEO James White to turn around a loss making company.
  • Analyze the reasons for the different stages of recovery efforts taken by CEO James White.
  • Ascertain the challenges the company is likely to face in the future and explore future strategies that the company can adopt.

    Keywords :Jamba Juice Inc., Turnaround Strategy,Restructuring Strategy, Business Model, Franchise Model, Strategic Measures, Strategic Inflexion Point, Growth Strategy, Franchising

    Contents :
    » Background Note
    » Turnaround Strategies
    » Building a Successful Platform
    » Sign of Recovery
    » Blend 3.0: Acceleratetive Growth


    Case Introduction >>


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