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Page 118 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SPN0008 DaimlerChrysler: Time for a Spin-off?
RTS0102C Boeing - Lockheed Martin JV: Together to Survive
OPM0016 Will UTC's Transition to 'Growth through Operations Transformation' Payoff?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKS0091C Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign
MES0064 Walt Disney Co. (B): Disney in India
MES0065C Yahoo! China: Challenges
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0071A Vodafone’s Branding Dilemma in India
MES0072B Vespa's Entry Strategies for the US Market
LDS0024C Howard Stringer: Turning Sony Around
LDS0025B Virgin Group: Richard Branson’s Business with Flamboyance?
LDS0026K Corrado Passera Restructuring Poste Italiane and Banca Intesa: The Leadership Style of the Corporate Savior
MAA0130K Alcatel’s Acquisition of Nortel: The Strategic Fit
MAA0132K Google’s Bid for YouTube: The Next Step for Internet Revolution?
MAA0121K US Airways Bid for Delta Air Lines: Potential Synergies and Challenges
MAA0122K Wal-Mart`s Bid for Trust-Mart: Consolidating Presence in China
MAA0123K Hospira`s Acquisition of Mayne Pharma: Creation of World’s Leading Generic Injectable Pharmaceutical Company
MAA0124K Merck`s Acquisition of Serono: Creation of the Largest Biotechnology Company of Europe

Case Studies by Company -"B"

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