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Case Studies company wise

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Page 104 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
RTS0083A Tyco International Ltd in 2006
RTS0084B Avon Gives itself a makeover
POS0025K Old Spice: P&G's Repositioning Strategy
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
POS0028P Unilever in India - Giving a New life to Lifebuoy
PPP0004A Telstra: The Telecom Giant in Trouble
MKS0096A Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
MKS0097B Barbie: Less Attractive to Kids?
MKS0098B Smirnoff’s Reunion With Bond
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
OPM0018C Reliance Communications: The Technology Dilemma
TRT0055A Altria: The American Tobacco Giant’s Troubled Portfolio
TRT0056B Dell’s Recall of Batteries: Would it Taint Dell’s Image?
TRT0057B Problems Galore at Dell: Signs of a Downfall?
TRT0035A Pitney Bowes in 2006
TRT0036A Olympus in 2006
TRT0038B Hong Kong Disneyland: Appeasing the Dragon
TRT0043B Ford : Built for the Road Ahead

Case Studies by Company -"W"

 

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