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Page 36 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0042 NTT DoCoMo vs. KDDI: The Price War
COM0043 Ranbaxy Laboratories: The Winning Chemistry
COM0044 Samsung in India: The Growth Strategies
COM0045 Uniqlo Retail Stores in Japan- Turning Challenges into Opportunities
COM0046 FedEx: Revolutionising Global Express Delivery
COM0047 AstraZeneca’s Crestor: Challenges in the US Market
COM0048 BHP Billiton: The Australian Mining Company’s Growth Strategies
CCA0033B De Beers : End of Monopoly?
CCA0052 Mercedes Gamble in Crossover Vehicles
CFB0001 Riggs National: The Fall of a 168-year-old Bank
CFB0002 US Airways: The Tryst with Bankruptcy
BSM0005 Amazon.com-From Books to Outsourcing Services
BSM0006 From KaZaA to Skype
BSM0007 TiVo: Pioneering the Interactive Television
BSM0009 Tata Tele Services Ltd: Setting Up A New Connection
BSM0011 Segway HT: Troubles and Challenges of the Revolutionary Human Transporter
BSM0012 The iPod – Apple’s Trojan Horse?
BSM0013 Bikram Yoga: Doing Yoga the McDonald’s Way?
BSM0015 Telecom Italia Mobile: Making Profits in a Mature Market
BOS0001 Promoting Prius In U.S

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