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Page 115 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0089 Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
BBP0082B Old Spice: Strategies to transform its brand image
BBP0083A Bank of America: Brand Positioning Strategies
BBP0084P Adidas: The Reebok Brand Revival
BBP0075K Bose: Making the Most Trusted Brand
BBP0077P Harley-Davidson: Maintaining a Cult Brand
BBP0079P Wal-Mart – Building a New Image
BBP0080P Nivea’s Brand Extension Strategy in the US Market
BBP0081P P&G’s brand Management Strategy for Tide in the US
BBP0072K Sharp: Rejuvenating its TV Brand
BBP0070B Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
BBP0078P Revitalising Barbie
SDN0012C Sony India’s Retailing Strategies
SNW0001 Facebook (A): The Start-up's 'Social' Success
SNW0002 Facebook (B): The Start-up’s Strategic Dilemmas
SCJ0016P Maruti-Suzuki's Zen: Will The Legacy Last?
SCJ0010K GM Ford Alliance: An Innovative Trend in Global Auto Industry
RTS0128 Korean Air: Chairman & CEO, Cho Yong-Ho's Radical Transformation
RTS0129 Robert Nardelli: Driving Chrysler off the Road?

Case Studies by Company -"X"

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