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Page 130 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG201 Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
OPER065 Benetton's 'Dual Supply Chain' System
OPER066 H&M's Supply Chain Management Practices
OPER067 Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation
OPER068 Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton
OPER069 Menlo Innovations: A New Approach to Workplace & Project Management
COM0211A Jack in the Box Combating the Breakfast War in US
COM0212 Google vs Baidu.com (B): Google’s Country Experiences
COM0214 Google vs Baidu.com (C) The Battle for China’s Internet Search Market
COM0217A The Coffee War: McDonald’s vs Starbucks
COM0218B Airbus 350 vs Boeing 787 – Battle for the Skies
COM0219B Hershey vs Mars: The Candy Store War
COM0220C India's Subhiksha – Aping Wal-Mart’s EDLP Strategy?
COM0234B European Railways Revamping Model to Combat Low Cost Airlines: Will it Succeed?
COS0073A Trouble at Starbucks: Will the Visionary Founder Howard Schultz be Able to Transform the Company?
COS0074B Will the Red Envelopes at Netflix get Obsolete?
COS0086C Revitalisation of eBay under John Donahoe – Will it Work?
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
DIS0025 UCB. Expanding Through Unrelated Diversification
CSB0020B GAP's Turnaround Strategies: Winning Back its Customers?

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