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Page 132 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
ECC0041 How Goldman Sachs Survived the US Mortgage Crisis
FAC0043A NASDAQ and the Consolidation of Stock Exchanges: The Payoffs
GGL0040 Vodafone (A): Sarin Gets Stumped!
GGL0041 China Europe International Business School (CEIBS): Going Global
GGL0042 Vodafone (C): Sarin ‘Follows’ Pug
GGL0043 Nokia (B): Business Interests vs German Pressures
GGL0044 McDonald’s in Russia
BSM0059A JetBlue Founder David Neeleman’s LCC in Brazil: The Conundrum of New Venture Development
BSM0060A Microfinance in India: The Case of ICICI Bank
BSM0061B Reliance Branded Jewellery Retail Outlets: Will it Succeed?
BSM0062P Wal-Mart’s Growth Conundrum: Should its business model be changed?
BSM0056A Dell Business Model (B): A case for Business Model innovation
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
BBP0094A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0098B Ford’s Brand Revival Strategy for Lincoln
BBP0099C Brand Gendering: Hello Kitty Turns Unisexual
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand

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