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2008 Case Studies

Page 2 of 10

Case Code Case Title Case Studies Structured Assignment Teaching Notes
CSR0054 Global Warming and Climate Change (A): Making a Business Case
CSR0055 Global Warming and Climate Change (B): The Corporate Response
CSR0056 Global Warming and Climate Change(C): Ethical Retailing
INA0071 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MOP0027 Foreign Currency Reserves in Emerging Economies: Inflationary Pressures
MAA0169 Strategic Alliances in the Automobile Industry (A): The Fiat-GM Alliance
MAA0170 Strategic Alliances in the Automobile Industry (B): The Fiat-GM Alliance
MAA0171 Strategic Alliances in the Automobile Industry (C): The Fiat-GM Alliance
ITW0023 Trade Blocs, Free Trade Agreements and Preferential Trade Agreements: The New Drivers of World Trade
COM0165 Indian Hotel Industry (B): The Park’s Eye for the Unconventional
RTS0176 Sanofi-Aventis: CEO Gerard Le Fur’s Formula for Change
DIS0025 UCB: Expanding through Unrelated Diversification
MAR0091A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
INA0073A Compact Camera Grey Market in India: Nikon’s Dilemma
MAA0172A Delta-Northwest Merger: US Airlines’ Consolidation Moves
GRS0268A Growth Strategies of Britannia: India’s Emerging Food Conglomerate
MAR0092A Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MAA0173A Indian Billionaire Vijay Mallya and Epic Aircraft – A Strategic Partnership
RTS0178A Indian Tourism Turnaround: The Success Story of ‘Incredible India’ Campaign
MES0091A JetBlue Founder David Neeleman’s LCC in Brazil: The Conundrum of New Venture Development

 

 

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