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2008 Case Studies

Page 5 of 10

Case Code Case Title Case Studies Structured Assignment Teaching Notes
MES0095C Mattel in China – ‘The Outsourcing and the Recall’
MES0097C McDonald’s in China
HRM0039C Microsoft: Reshaping HR Strategies
MAA0178C msnbc.com Acquires Newsvine: A New Direction
MES0096C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
RTS0182C Revitalisation of eBay under John Donahoe – Will it Work?
CSR0059C Satyam Computer’s ‘Gram IT’ – An Indian IT Giant’s CSR Model
MAA0179C The Cerberus Deal – The Beginning of a New Era for Chrysler
MAR0098C Titan Watches – Creating a ‘Stylish, Functional’ Brand
MKS0154C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
RTS0183C Xerox Corporation – A New Corporate Identity?
MAA0180 Cadbury Schweppes: Demerging its US Beverages Company
MAR0099 Capsule Hotels: A Case of Reverse Positioning?
MES0098 China Europe International Business School (CEIBS): Going Global
GBE0121 Chinese State-owned Enterprises – Redefining the Role of Government in Business
OPS0022 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company
TRT0132 Nokia (A): A Stable Player in a Turbulent Industry
GBE0122 Nokia (B): Business Interests vs German Pressures
LDS0028 Royal Military Academy Sandhurst (RMAS): Leadership Lessons
GRS0274 The Global and Local Strategies of the International Food Chains in India

 

 

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