Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code :LDS0024C

Year :2007

Industry :Conglomerates

Region : U.K./U.S.A.

Teaching Note:Not Available

Structured Assignment :Not Available

Abstract: Richard Branson is leading a well-diversified Virgin Group with over 350 companies. He is known for his outlandish and flamboyant leadership style. In 2005, the Virgin Group had annual sales of about $8 billion with operations in Africa, Asia, Australia, Europe, and North America.

With the group becoming bigger and more diverse, Branson emerged as a strategic and charismatic leader rather than a hands-on manager. Industry observers felt that the group needed a systematic approach to control, and exploit its synergies between its businesses, and manage risks. But the question was whether the group would sustain as an entity as it seemed to be led by the active involvement of Branson.