Pranjali – Can this First-Time Woman Entrepreneur Scale up for Success?



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Code : LDS0052

Year : 2022

Industry : Food & Beverage

Region : Asia

Teaching Note: Available

Structured Assignment : Not Available
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Abstract: The case study describes the entrepreneurship journey of Pranjali Landge, a first time entrepreneur who launched her venture ‘The DryFruit Origin’ during the Covid-19 pandemic. The case touches upon the importance of entrepreneurship training, product development, and the challenges faced by Pranjali to launch and grow her business.

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Pedagogical Objectives:

  • Learn about the importance of Entrepreneurial training for first time entrepreneurs.

  • Understand the importance of product development

  • Examine the need to partner with E-commerce platforms to scale-up for SMEs

  • Understand the importance of trademark and licensing requirements for food business

    Keywords :Minimum Viable Product; B2B platform; Product Development; Entrepreneur Traits; Growth Strategy; Training; Customer Segment

    Contents :
    » INTRODUCTION
    » ABOUT PRANJALI
    » ENTREPRENEURSHIP TRAINING AT NATIONAL INSTITUTE FOR MSME
    » PRODUCT DEVELOPMENT
    » LAUNCH OF BUSINESS
    » DECISION TO SCALE UP
    » PRANJALI: A LONG WAY TO GO
    » EXHIBITS


    Case Introduction >>




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