Twitter, Microblogging Site's Business Potential: What's the Business Model?



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Code :BSM0055

Year :
2009

Industry : Internet and e-commerce

Region : Global

Teaching Note:Available

Structured Assignment :Available

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Abstract: Was the 2001 dotcom bubble burst some kind of turning point for the web? Highlighting that shakeouts are common in any technological revolution, this case study delves into the growing presence of Web 2.0 technologies and related online services like social networking and microblogging. Focusing on Twitter, a pioneer microblogging website, this case study explores Twitter's success strategies and long-term viability amid intense competition and lack of significant revenue streams. Given the scenario, is Web 2.0 just another Internet bubble or can ways of earning money be found behind the services?

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Pedagogical Objectives:

  • To discuss the nature of business and critical success factors for a company offering Web 2.0-based services
  • To critically examine microblogging as a fresh trend of Internet self-expression
  • To examine Twitter's business model and its success as a pioneer of microblogging
  • To debate on Twitter's growth sustenance with a business model extremely difficult to earn hard cash amid intense competition from established as well as emerging players.

    Keywords : Business Model; Revenue Model; Social Networking; Blogging; Business and Social Implications of Microblogging; Competition; Data mining; Facebook; MySpace; Google; Yahoo; Revenue Sharing; Social Media; Blogs; Wikis; Mash-ups; Podcasts; Web 2.0; Third Party Application through APIs; Internet and the World Wide Web

    Contents :
    Growing Presence of Internet and the Emergence of Web 2.0 Technologies
    Emergence and Growth of Twitter - The Pioneer Microblogging Site
    Long-term Viability of Twitter's Growth amid Intense Competition, Economic Slowdown and Lack of a Revenue Model


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