Baidu.com: China's Google?



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Code : COM0104

Year :
2006

Industry : Internet and e-commerce

Region : China

Teaching Note: Not Available

Structured Assignment : Not Available

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Abstract: Beijing-based Baidu.com Inc is China's leading Internet search-engine company with a market share of 37%. It started its operations in 2000 and broke even within three years. As its website is similar in appearance to Google.com, it is often referred to as 'China's Google'. Some experts feel that Baidu, the Chinese language search engine, does a better job than Google. However, the going seems to be getting tough with other domestic players intensifying their competitive efforts.

Pedagogical Objectives:

  • To highlight comparison between Baidu and Google
  • To discuss growth of Baidu in the highly competitive Chinese search engine market.

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    Keywords : Baidu.com; Sohu.com; Growth strategies; Competition; Google; Chinese search engine market; Yahoo!; Chinese Google; Robin Li; Alexa; Acquisitions and partnerships; 3721; Growth Strategies Case Study; Market share; SINA.com; Challenges for Baidu

    Contents :
    Baidu.com: The Formative Years
    The Leader in the Chinese Search Market


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