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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0059C Johns Hopkins Medicine- Branding Challenges
BBP0065 Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0071K Google: From Search Engine to Power Brand
BBP0073K Tom Cruise at United Artists: The Potential Prospects and Perils
BBP0074K Intel: In Search of a New Identity
BBP0077P Harley-Davidson: Maintaining a Cult Brand
BBP0078P Revitalising Barbie
BBP0079P Wal-Mart – Building a New Image
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
BBP0121IRC Café Coffee Day (CCD) – An Indian Starbucks in the Making?
BBP0125IRC James Bond and Product Placements: Marketers’ Cine Connection with the Meta Brand

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