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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0006 Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
MM0010 Hyundai’s “Santro” in India: Product Life Cycle Strategies
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0013 P&G: From Mass to Micromarketing
MM0014 Corporate Communication,The Toyota Way
MM0015 Americanism, Brand America and American Brands
MM0018 Indian Auto Component Industry
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0022 DELL’s Dilemma: Corporates or Consumers?
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0025 P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0029 Dell’s Direct Model: In Need of Change?
MM0030 P&G’s Logistics Revolution: Co-creating Value
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?

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