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B Case Studies

Company name starts with:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 161 of 211

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
MKS0086K FIFA Worldcup 2006: A Kickoff for Advertisers
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKS0091C Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign
MKS0095A Second Life: A unique marketing platform
MKS0096A Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
MKS0097B Barbie: Less Attractive to Kids?
MKS0098B Smirnoff’s Reunion With Bond
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0107P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0112B AXE Effect in the US: Success through Viral Marketing?
MKS0113 Unilever's Digital Media Strategy
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?

Case Studies by Company -"B"

 

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