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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0012 Splenda: Leading the Tabletop Sweetener Market
MKS0013 Price Wars in the Indian Detergent Market
MKS0014 European Soccer Merchandising in Asia
MKS0015 Mel Gibson’s New Commandments of Movie Marketing
MKS0016 Philips: The New Age Marketing
MKS0018 Yao Ming: Marketers’ Open Sesame to China
MKS0019 Kellogg’s: Reclaiming its Lost Leadership
MKS0020 Honda’s Eighth Generation Civic: The Competitive Strategies
MKS0024 France’s Wine Industry: In Need of Better Marketing
MKS0026 Cranium Inc., The Board Game Maker: Winning the Marketing Game!
MKS0027A Jassi – The Marketing of a Television Serial
MKS0028 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
MKS0029 Children's Television Channels: The Marketing Challenges
MKS0030 Corona: The Mexican Beer’s Marketing Strategies in USA
MKS0031 Nestlé's Marketing: The Next Driver of Value Growth?
MKS0034 Vodafone’s 3G Technology: The Marketing Strategies
MKS0035 Audi's New Marketing Strategy: The Audi Channel
MKS0036 StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
MKS0037 Pope and Product Placements: Marketers' 'Holy' Connections
MKS0038 Toyota’s Tundra in US - The Marketing Strategies

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