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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0040A Barbie vs. Bratz
MKS0041A Apollo Hospitals: Leading the Way to Healthcare Tourism
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0044A Swipe War in India- Race to Win Wallets
MKS0047A Corporates join the Sudoku bandwagon
MKS0049B Lacoste in the US: The Alligator Returns
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
MKS0053B Word of Mouth in P&G: Ethically Right?
MKS0055B Chryslers Bet on Diesel Cars in the US
MKS0056B Walgreens in 2005
MKS0057B Ampex: Turnaround using patent licensing
MKS0058B Gap’s bet on Store Revamping
MKS0059B Making Milk ‘Cool’
MKS0060B Hiccups in the launch of iTunes Motorola phone in the US
MKS0061B Cause Related Marketing in India: Maruti Udyog’s Example
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0068P Is Apple managing its 4 P’s effectively?

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