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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CRM0005IRC Delighting Customers: US Grocery Retailer Wegman's Way
CRM0006IRC Consumer Focus in Retailing: The Apple Inc. Way
CSB0001 FreemantleMedia’s Pop Idol : The Growth Strategies
CSB0002 China’s ‘Me’ Generation: Implications for Business
CSB0003 The Changing Style: Versace's Veracity?
CSB0004 Obesity Concerns: Burger King’s Product Revamp
CSB0005 The Changing Consumer Tastes in US Beer Market: Anheuser-Busch Company's Competitive Strategies
CSB0006 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
CSB0007 The Rise of Green Consumerism: Is it a Fad or is it Sustainable?
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0010A Fisher Price: Toys Goes Hi-Tech
CSB0011P Frito-Lays: Healthy Food Initiatives
CSB0012 Japan – The World’s Next Cultural Trendsetter?
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0018 Liz Claiborne The US Apparel Retailer’s “Three-M’s” Strategy
CSB0019B Gap Inc.’s Declining Apparel Sales in Europe:Style or Substance?
CSB0020B GAP's Turnaround Strategies: Winning Back its Customers?

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