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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
IPD0086P M&M’s Candy’s Innovative Marketing Strategies
IPD0087B Logitech: Competing through Innovation
IPD0092B Innovate for Growth: Immelt’s Strategy for GE
IPD0093B Will Harry Potter’s Magic Work for Universal Studios Theme Parks?
IPD0094C ITC’s E-Choupal: A Mirage of the Poor?
IPD0097 Airbus Flying High with A380
IPD0098 Google Print Program: Encouraging ‘Fairuse’ or Copyright ‘Infringement’?
IPD0099 PepsiCo: Breeding Reverse Innovation in India
IPD0100 The Popularity of Assembled Personal Computers in India
IPD0101 Potential of Satellite Television in India
IPD0102 Kamal Quadir’s CellBazaar: Connecting Bangladesh’s Bottom of the Pyramid through Mobile Commerce
IPD0102IRC Alcohol Fuel: The threshold to a sustainable future?
IPD0103 Tata's Nano Home, Shubh Griha: Benefitting Bottom of the Pyramid?
IPD0103IRC Alternative Fuels: A Boon to the Aviation Industry?
IPD0104IRC Amazon.com - Creating a Competitive Advantage Through iPhone Application?
IPD0105IRC Amazon's Kindle: Will it Spark e-book Reader’s Fire?
IPD0106IRC Apple and Google: Closed vs Collaborative Innovation
IPD0107IRC Blackberry's New Models: A 'Smart' Move to Sustain Market Position?
IPD0109IRC Converged Mobile Devices-Will it Displace the Laptop?
IPD0110IRC Design Thinking': An Innovative Problem-solving Approach at P&G

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