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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0022IRC Celebrity Clutter in Indian Advertising
MCS0023IRC Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
MCS0025IRC US President Barack Obama's Election Campaign 2008: Leveraging New Media
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MCS0028 A Product-based Branding Strategy: Bajaj Auto - Will It Work?
ME0001 Trouble in Paradise: Water Scarcity in Cyprus
ME0002 Water Management in India: An Offspin of Scarcity?
ME0003 Switzerland, Cuba and India: Addressing the Troika of Economic Problems in Three Economies
ME0004 Externalities: Justification for Public Goods?
ME0005 Growth and Stability of Canadian Economy: Government’s Job?
ME0006 Do Soaring Price and Mounting Demand in Indian Gold Market Speak of a Paradox?
ME0007 Mobile Telephony in India: Would Cheaper Rates Bring More Profits?
ME0008 Ban on Public Smoking vs Imposition of Tax on Tobacco
ME0009 Credit Cards – Boon or Bane: An insight into Customer’s Choice: Are We in Savings Management or Expenditure Management?

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