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Page 22 of 94

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0036 Dell vs. Gateway
COM0037 Coca-Cola: The Battle on Non-carbonated Front
COM0039 Cisco vs. Juniper – Router Wars
COM0042 NTT DoCoMo vs. KDDI: The Price War
COM0046 FedEx: Revolutionising Global Express Delivery
COM0047 AstraZeneca’s Crestor: Challenges in the US Market
COM0049 Carrefour: Competitive Strategies during Challenging Times
COM0050 DHL in USA – The Competitive Strategies
COM0051 Hyundai: Tomorrow's Toyota?
COM0052 EADS in America: The Competitive Strategies
COM0053 Jungle Jim's International Market vs. Wal-Mart: Jungle Jim's Differentiation Strategies
COM0054 Netflix: The US DVD Rental Company's Competitive Strategies
COM0055 Blu-ray vs. HD-DVD: The Format War between Sony and Toshiba
COM0059 Christie’s: The 240 Year-Old Auction House’s Competitive Strategies
COM0062 Bose Corporation: Riding the Sound Wave
COM0063 Blockbuster Corp. in a Mature Video-Store Industry: Options and Strategies
COM0064 Shatto Milk Co: Profiting by Differentiation
COM0069 Vodafone: Losing Connectivity in Japan?
COM0076 UBS: The Swiss Bank in China
COM0077 Citibank in Asia

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