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Page 25 of 94

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0173B Toyota Ahead of Ford in the US
COM0174 Nokia vs Motorola: Fight for Market Share - Flight of Margins? (A)
COM0175 Gol: Brazil's Low-cost Airline: Popularising Air Transport
COM0178 Air Deccan (A): The Captain’s Cocktail
COM0181A Home Depot- A Strategic Dilemma
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0184B Toshiba versus Sony: The Next Generation DVD Format War. Who Would Set the Standard?
COM0185K Boeing 747-8 – Airbus A380: The Big Fight
COM0204P ASDA: Competitive Strategy in UK Retail Market
COM0207P Napster Inc.: Singing a New Tune
COM0220C India's Subhiksha – Aping Wal-Mart’s EDLP Strategy?
COM0228 Tesco vs Wal-Mart in US: The Format Wars
COM0231P The Challenge in Store for Gap Inc.
COM0233 Toyota's Lexus: The Changing Competitive Focus
COM0234B European Railways Revamping Model to Combat Low Cost Airlines: Will it Succeed?
COM0235B IKEA - Invincible Key to Excel in America (USA)
COM0236K Samsung: Betting on High-end Mobile Phones
COM0237K Toyota - Aiming for Larger Presence in Europe
COM0239 Wal-Mart: Upgrading its Low-Price Image?
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?

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