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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0010A Fisher Price: Toys Goes Hi-Tech
CSB0011P Frito-Lays: Healthy Food Initiatives
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0018 Liz Claiborne The US Apparel Retailer’s “Three-M’s” Strategy
CSB0019B Gap Inc.’s Declining Apparel Sales in Europe:Style or Substance?
CSB0022C Wal-Mart in Japan: Survival and Future of Its Japanese Business
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0032IRC Tesco's Online Sales Strategy
CSR0003 Philanthropy to Corporate Social Responsibility: Coke’s Initiatives
CSR0006 Canon: Fujio Mitarai’s “Excellent Global Corporation Plan”
CSR0008 The UN Global Compact: Can it Walk the Talk?
CSR0013 Child Labor in Cocoa Industry: Corporate Social Responsibility Initiatives
CSR0016 Pharma Majors in Developing Countries: An Extended Corporate Social Responsibility
CSR0017 Philip Morris’ Social Responsibility Initiatives: For Whose Good?
CSR0018 Wal-Mart's 'Corporate Citizenship' Initiatives
CSR0019A Merck-The Promotion and Recall of Vioxx

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