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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
POS0021 Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
POS0028P Unilever in India - Giving a New life to Lifebuoy
POS0031B Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
POS0037IRC India's Janaagraha: Empowering the Urban Citizen
POS0038IRC India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff?
POS0039IRC Indian FMCG Player Dabur: Repositioning its 'Real Activ'
POS0041IRC Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off?
PPP0001 Private Schools in China
PPP0002 Public Private Partnership in Rajasthan's Health Sector: Outsourcing Diagnostic Services
PPP0004A Telstra: The Telecom Giant in Trouble
PPP0007IRC Building India: The role of PPPs in Indian Railways
PPP0008IRC New Airports in India: For Public Benefit or Private Profit?
PROM008 Reducing Project Duration
QM0005 Priya’s Probability of Getting into a B-School
QM0006 Customer Satisfaction with DTH Services in India
QM0007 Ascertaining Customer Satisfaction
QM0029 "Melting Delicacies" Ice Cream Parlor Chain (B)
QM0031 KATT: An Outsourcing Company
QM0035 Zeon Auto Research Inc.

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