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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0107P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0110B Vista: Can Microsoft make it a Success?
MKS0112B AXE Effect in the US: Success through Viral Marketing?
MKS0113 Unilever's Digital Media Strategy
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MKS0120 Reebok Vs Nike in India: Reebok Covert Marketing strategies
MKS0124 adidas vs PUMA: Marketing War for Football World Cup 2006
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0128IRC EMBRAER – FLYING HIGH THROUGH SEGMENTATION
MKS0129IRC Financial Services: Going Women Way
MKS0130IRC ITC's Packaged Food Business: Towards Market Leadership
MKS0131IRC KFC: 'Serving with a Difference'

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