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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0134IRC Subway in the US: Challenges of Extending Product Mix
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0136IRC AMUL ICE CREAM: MARKETING STRATEGY
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKTA001 Vanilla Coke in India - A
MKTA002 Vanilla Coke in India - B
MKTA003 Unilever in India - Building and Nurturing Brands
MKTA004 Unilever in India - Building the Ice creams business
MKTA005 Marico - Managing 'Saffola'
MKTA006 Parachute- Managing India's leading coconut oil brand
MKTA007 Detergent Wars in India
MKTA008 Unilever in India - Rural Marketing Initiatives
MKTA009 Cipla - Capturing the Global AIDS Market
MKTA010 Coca-Cola India in 2004 -Marketing Strategy
MKTA011 Amul -Evolution of Marketing Strategy
MKTA012 Tanishq - Building a Jewellery Brand
MKTA013 Titan - Building a Brand

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