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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0025 France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0028 PPR's Balenciaga Brand: The Turnaround
BBP0029 MG Rover,the Fall of an Iconic Brand The Blame Game Continues
BBP0030 Harley-Davidson Making the Cult Brand and After
BBP0031 Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
BBP0032 Hyundai’s Global Branding Strategies
BBP0033 Global Branding Strategies of LG Electronics
BBP0034 Ford's Lincoln: The Re-branding Strategies
BBP0035A Gaming - An Emerging Opportunity
BBP0036 Tesco, UK’s Largest Group in US: Brand Building Strategies
BBP0037B Adidas in the USA- Bouncing Back
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0039B Stealth Marketing: R.J. Reyonlds Targeting youth
BBP0040B Absolut Sequel? Absolut's new advertising campaign in 2006 in the US
BBP0041B Cafédirect (A) : Brand with a Concience
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0043B Kroger : Serving Customers through Multiple Formats
BBP0044B Star Wars : A Star Brand
BBP0045B Marlboro : From Mass Marketing to New Age Promotions

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