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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
TRT0051K GM in 2005: Facing challenges in North America
TRT0052K Coca-Cola Struggling in Germany
TRT0053K Airbus A380 Delay - What Went Wrong?
TRT0054K Archies - Time to reinvent
TRT0055A Altria: The American Tobacco Giant’s Troubled Portfolio
TRT0056B Dell’s Recall of Batteries: Would it Taint Dell’s Image?
TRT0057B Problems Galore at Dell: Signs of a Downfall?
TRT0059C Airbus: Flying through Turbulence
TRT0060A Crisis Management- The Jet Blue Way
TRT0061B Vodafone: Losing Connectivity in Japan
TRT0062B Wal-Mart’s Struggle in Japan
TRT0063K Airbus`s A380: Stalled on the Runway
TRT0064K Japanese Motorcycles: Facing Challenges in China
TRT0065K MySpace and Lifestyle Media: Critical Issues
TRT0066K Apple Computer: Grappling with Challenges
TRT0067K Sony`s Battery Recall: Troubled Times at Sony
TRT0068P Kraft Foods: Arresting Fall in Growth Rate
TRT0069P Taco Bell and the Ecoli Crisis
TRT0070A Troubled Carmaker Chrysler (A): Can Cerberus be its Holy Grail?
TRT0071A Troubled Carmaker Chrysler (B): Can Robert Nardelli Resurrect the Company?

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