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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0089 Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
BBP0094A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0097B Brand London: An FDI Attraction
BBP0098B Ford’s Brand Revival Strategy for Lincoln
BBP0099C Brand Gendering: Hello Kitty Turns Unisexual
BBP0100C Brand Hollywood vs Brand Bollywood
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0102 Luxury Brands in China: Profiting from Scale
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
BBP0105 Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
BBP0106 Samsung in India: Brand Building through Customer Service
BBP0107 Revlon’s Revolving Fortunes: Resolving the ‘Core’ Brand Challenges
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0109C Nokia: The Brand and its Future in India

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