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Page 158 of 208

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0044A Swipe War in India- Race to Win Wallets
MKS0047A Corporates join the Sudoku bandwagon
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
MKS0053B Word of Mouth in P&G: Ethically Right?
MKS0056B Walgreens in 2005
MKS0057B Ampex: Turnaround using patent licensing
MKS0058B Gap’s bet on Store Revamping
MKS0060B Hiccups in the launch of iTunes Motorola phone in the US
MKS0061B Cause Related Marketing in India: Maruti Udyog’s Example
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0068P Is Apple managing its 4 P’s effectively?
MKS0072P Pidilite Industries: Fevicol Success Story
MKS0073P Reinventing Avon
MKS0076P The US Beer Industry: Adding Cheer to Beer
MKS0082C HLL vs P&G: Price Wars - An Effective Business Strategy?
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?

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