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B Case Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 162 of 211

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MKS0120 Reebok Vs Nike in India: Reebok Covert Marketing strategies
MKS0124 adidas vs PUMA: Marketing War for Football World Cup 2006
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0128IRC EMBRAER – FLYING HIGH THROUGH SEGMENTATION
MKS0129IRC Financial Services: Going Women Way
MKS0130IRC ITC's Packaged Food Business: Towards Market Leadership
MKS0131IRC KFC: 'Serving with a Difference'
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0134IRC Subway in the US: Challenges of Extending Product Mix
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKTA001 Vanilla Coke in India - A
MKTA002 Vanilla Coke in India - B
MKTA003 Unilever in India - Building and Nurturing Brands
MKTA004 Unilever in India - Building the Ice creams business

Case Studies by Company -"B"

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