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Page 160 of 211

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0041A Apollo Hospitals: Leading the Way to Healthcare Tourism
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0044A Swipe War in India- Race to Win Wallets
MKS0047A Corporates join the Sudoku bandwagon
MKS0049B Lacoste in the US: The Alligator Returns
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
MKS0055B Chryslers Bet on Diesel Cars in the US
MKS0056B Walgreens in 2005
MKS0060B Hiccups in the launch of iTunes Motorola phone in the US
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0068P Is Apple managing its 4 P’s effectively?
MKS0070P Microsoft vs Intuit in 2005
MKS0071P MTV – Staying Cool in the New World
MKS0072P Pidilite Industries: Fevicol Success Story
MKS0073P Reinventing Avon
MKS0074P Starbucks in 2005: Sustaining Growth
MKS0076P The US Beer Industry: Adding Cheer to Beer

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