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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0051C Yellow Tail: The Aussie champion in the US Wine Market
MES0052K China - Disney's New Destination
MES0053K Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe
MES0054K Harley Davidson's Foray in China
MES0055A Starbucks Coffee Company: The Indian Dilemma
MES0056B BenQ Corporation: Entering the Branded CellPhone Market in China
MES0057B Cairn Energy – What Would Cairn’s Strategy in India be ?
MES0058B Smart Fortwo’s Entry into the US.: Smart Move?
MES0060B United Parcel Service: Expanding in China
MES0061K IKEA: Re-entering The Land of Rising Sun
MES0062K Dell`s Entry into Gaming PC: The Decision Dilemma
MES0063K Standard Chartered Bank in South Korea
MES0064 Walt Disney Co. (B): Disney in India
MES0065C Yahoo! China: Challenges
MES0067C Tesco’s Entry Strategies in US
MES0068C McDonald's in Asia: Opportunities and Challenges
MES0069C Bharti Wal-Mart Tie-up: Opportunities and Challenges
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0071A Vodafone’s Branding Dilemma in India
MES0072B Vespa's Entry Strategies for the US Market

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