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Page 189 of 233

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG173 Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
MKTG174 Marketing Strategies of Harley-Davidson
MKTG175 Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG176 Merck's New Product Development and Launch Strategy for Januvia
MKTG177 Tata Indica V2 Xeta: Competing in the Indian Small Car Market
MKTG178 Tourism Malaysia: Creating 'Brand Malaysia'
MKTG179 Apple iPod's Promotional and Positioning Strategies
MKTG180 Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
MKTG181 Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal
MKTG182 Crisis Management: Dealing with a Product Crisis
MKTG183 UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
MKTG184 What's in a Name? Lessons from Three Rebranding Exercises in India
MKTG185 Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG186 Treading on that Fine Line?: Caselets in Marketing Ethics
MKTG187 Pricing it Right: Three Caselets in Pricing
MKTG188 Nokia Corporation: Reversing the Decline in Brand Value
MKTG189 Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
MKTG190 Perfetti Van Melle: Marketing Mentos in India
MKTG191 Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
MKTG192 Coaching A Sales Team

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