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Page 190 of 233

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG193 The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
MKTG194 Public Relations at Microsoft
MKTG195 Qube: Market Development for Digital Cinema
MKTG196 Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
MKTG197 Destination Marketing: Tourism Australia's Controversial Campaign
MKTG198 Kleenex: The Saga of a Super Brand
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG201 Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
MKTG202 UGG Boots: Australian Generic Product to Global Luxury Brand
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG204 Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
MKTG205 Google and its TV Ads Program
MKTG206 iRobot's Roomba: Bringing Robots into Homes
MKTG207 Zappos.Com: Focus on Customer Service
MKTG208 Rolls-Royce: A Manufacturer at Your Service
MKTG209 Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
MKTG210 Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
MKTG211 Barack Obama's Integrated Marketing Communications Strategy

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