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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SUP0017IRC Intel After Barrett: Challenges for its First Outside Successor
SUP0018IRC Leadership Change at Unilever: Can Paul Polman build on the Achievements of Patrick Cescau?
SVM0001 Branding Service: The McDonald’s Way
SVM0003 Social Networking: Threatening the Monster and Its Likes?
SVM0004P UPS in 2006: Customer Service & CRM Initiatives
TRT0001 LSG Sky Chefs: Managing in Troubled Times
TRT0002 Proton: The Malaysian Car Maker’s Troubles and Challenges
TRT0003 WH Smith PLC: The British Retailer in Trouble
TRT0004 Krispy Kreme Doughnuts: The Troubled Times
TRT0005 Alitalia: The Airline in Trouble
TRT0006 Regal Entertainment Group: Managing Troubled Times
TRT0007 Mitsubishi Product Recall: A Self-made Scandal?
TRT0009 A&M’s Turnaround Formula with Interstate Bakeries Corporation: The Testing Times
TRT0010 Mitsukoshi: The Japanese Retailer’s Troubled Times
TRT0011 Infineon – Signs of a Recovery
TRT0012 Yoshinoya : Managing in troubled times
TRT0013 Challenging Times of Japan Tobacco
TRT0014 Poland Spring – Managing in Troubled Times
TRT0015 Troubled Times at Diageo
TRT0016 Converium: The Swiss Reinsurer’s Troubled Times

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