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Page 58 of 233

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0189K Microsoft`s Zune: Competitive Challenges for Apple’s iPod
COM0190K AMD: Challenging INTEL
COM0191K Digital TV War: Korea vs Japan
COM0192K Europe`s Grocery Market: Traditional Retailers vs Discounters
COM0193K Home Depot vs B&Q: The Battle for China’s Home Improvement Market
COM0194P Apple’s Challenges in the MP3 Player Market
COM0195P BBC’s Challenge
COM0196P H&M vs Zara: Competitive Growth Strategies
COM0197P HMV: Competing in the Digital World
COM0200P Southwest vs JetBlue in the Changing Market
COM0201P The Future of Gap Inc
COM0202P Toyota’s Success in the US Auto Industry
COM0203P Yahoo vs Google: The Challenge
COM0204P ASDA: Competitive Strategy in UK Retail Market
COM0205P Best Buy: Growth through Segmentation
COM0206P Dunkin’ Donuts’ Competitive Strategies
COM0207P Napster Inc.: Singing a New Tune
COM0209A Convergence of Media – Impact on Viacom’s Entertainment Business
COM0210P Nintendo’s Competitive Strategies in Gaming Console Market
COM0211A Jack in the Box Combating the Breakfast War in US

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