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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0212 Google vs Baidu.com (B): Google’s Country Experiences
COM0214 Google vs Baidu.com (C) The Battle for China’s Internet Search Market
COM0217A The Coffee War: McDonald’s vs Starbucks
COM0218B Airbus 350 vs Boeing 787 – Battle for the Skies
COM0219B Hershey vs Mars: The Candy Store War
COM0220C India's Subhiksha – Aping Wal-Mart’s EDLP Strategy?
COM0224 Sun Tzu’s The Art of War: Industry Analysis Exercise (A)
COM0225 SunTzu’s The Art of War: Industry Analysis Excercise (B)
COM0226 Netflix.com’s Competitive Strategy: The Business Lessons
COM0227 Nintendo’s Innovation Strategies: A Sustainable Competitive Advantage?
COM0228 Tesco vs Wal-Mart in US: The Format Wars
COM0229P Barnes & Noble vs Amazon.com
COM0230C Shanghai Volkswagen: Losing First Mover Advantage?
COM0232B Audi's Intended Acceleration
COM0233 Toyota's Lexus: The Changing Competitive Focus
COM0234B European Railways Revamping Model to Combat Low Cost Airlines: Will it Succeed?
COM0235B IKEA - Invincible Key to Excel in America (USA)
COM0236K Samsung: Betting on High-end Mobile Phones
COM0237K Toyota - Aiming for Larger Presence in Europe
COM0238 Sony’s Cost Cutting Strategies

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