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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSB0021A Razors Duel: For Women's Sake!
CSB0022C Wal-Mart in Japan: Survival and Future of Its Japanese Business
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
CSB0024 India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
CSB0025 Indian Consumer Market: India Emerges, Indian Consumers Surge
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
CSB0028 Tata Nano: Consumers' Post-Purchase Behavior
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0030 Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
CSB0031 Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
CSB0032IRC Tesco's Online Sales Strategy
CSR0001 Unocal in Myanmar: Social Responsibility Battles
CSR0002 Shell’s Global Social Responsibility Initiatives
CSR0003 Philanthropy to Corporate Social Responsibility: Coke’s Initiatives
CSR0004 Obesity Concerns: McDonald’s Initiatives
CSR0005 Sweatshops in Asia: Sportswear Industry in the Makeover
CSR0006 Canon: Fujio Mitarai’s “Excellent Global Corporation Plan”
CSR0007 ‘Cleaning’ the Diamond: De Beers’ Fifth ‘C’
CSR0008 The UN Global Compact: Can it Walk the Talk?

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