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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0039A Wal-Mart in India
MES0040B Intel's foray into Rural India
MES0041B Amazon foray into e-grocery market: successful Venture?
MES0042B METRO Cash and Carry - Exploring the Chinese Markets
MES0043B eBay's Asian Adventures
MES0047C Geely: The Chinese Car’s American Venture
MES0048C Achieving Success in China: Starbucks’ Strategies and Challenges
MES0049C Hollywood’s Foray into China
MES0050C Viacom in China
MES0052K China - Disney's New Destination
MES0053K Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe
MES0054K Harley Davidson's Foray in China
MES0055A Starbucks Coffee Company: The Indian Dilemma
MES0056B BenQ Corporation: Entering the Branded CellPhone Market in China
MES0057B Cairn Energy – What Would Cairn’s Strategy in India be ?
MES0058B Smart Fortwo’s Entry into the US.: Smart Move?
MES0060B United Parcel Service: Expanding in China
MES0061K IKEA: Re-entering The Land of Rising Sun
MES0062K Dell`s Entry into Gaming PC: The Decision Dilemma
MES0064 Walt Disney Co. (B): Disney in India

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