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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0048P Extending KitKat’s Product Life Cycle
BBP0049P Intel in 2006: A Brand New Identity
BBP0050P Pepsi Café Chino in India
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0052P The redemption of Martha Stewart
BBP0053P Visa International: Building a global brand
BBP0054 Wal-Mart's Brand Identity: Lee Scott's Reinvention
BBP0055 Bank of Baroda: The Re-branding Strategies
BBP0056C Colgate Palmolive’s ‘Natural’ Route to Growth
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0058C Boston Red Sox- The brand and its future
BBP0059C Johns Hopkins Medicine- Branding Challenges
BBP0060C The Virgin Group: Branding Ahead
BBP0061K Unilever - Would the 'Power Brand Strategy Pay Off?
BBP0062K BenQ In Quest of Global Branding
BBP0063K Branding - The Yum! Way
BBP0064A Marketing the 'YouTube' Way
BBP0065 Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas

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