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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0069 Japan Airlines Corporation: Brand Building Strategies
BBP0070B Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
BBP0071K Google: From Search Engine to Power Brand
BBP0072K Sharp: Rejuvenating its TV Brand
BBP0073K Tom Cruise at United Artists: The Potential Prospects and Perils
BBP0074K Intel: In Search of a New Identity
BBP0075K Bose: Making the Most Trusted Brand
BBP0076K Tourism Malaysia: Marketing the Country
BBP0077P Harley-Davidson: Maintaining a Cult Brand
BBP0078P Revitalising Barbie
BBP0079P Wal-Mart – Building a New Image
BBP0080P Nivea’s Brand Extension Strategy in the US Market
BBP0081P P&G’s brand Management Strategy for Tide in the US
BBP0082B Old Spice: Strategies to transform its brand image
BBP0083A Bank of America: Brand Positioning Strategies
BBP0084P Adidas: The Reebok Brand Revival
BBP0086P Nike Getting into the Subsidiary Brands: Will it Work?
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0089 Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?

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