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Case Studies company wise

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Page 56 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
VCA0010 Novartis: Globalization of Pharmaceutical Research
VCA0011 Novartis' Generic Drug Business: The New Growth Driver
BECG049 CSR Initiatives at HSBC: Making Good Business Sense
BBP0062K BenQ In Quest of Global Branding
BBP0045B Marlboro : From Mass Marketing to New Age Promotions
BBP0053P Visa International: Building a global brand
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0040B Absolut Sequel? Absolut's new advertising campaign in 2006 in the US
BBP0041B Cafédirect (A) : Brand with a Concience
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0043B Kroger : Serving Customers through Multiple Formats
BBP0021 Oscar's Brand Equity: At the Crossroads?
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
BBP0025 France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
MCS0012 PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
BBP0028 PPR's Balenciaga Brand: The Turnaround
BBP0029 MG Rover,the Fall of an Iconic Brand The Blame Game Continues
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion

Case Studies by Company -"C"

 

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