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Chrysler Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0034 Ford's Lincoln: The Re-branding Strategies
BSTR009 Daimler-Chrysler Merger: A Cultural Mismatch?
BSTR338 Chrysler in Trouble
BSTR381 Fiat and Chrysler Strategic Alliance: Can a European and an American Automaker Dance Together?
COM0016 The Demise of Detroit – Why the Big Three Lost
COM0123 The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?
ECOA126 The Global Car Industry in 2004
GOV0052IRC Is Chrysler's Existence at Stake?
GRS0154K Mercedes: In Search of Growth
HROB109 Collective Bargaining: The General Motors-United Auto Workers Deal
INA0063B Diesel Dilemma in the US
INA0073C US AUTO INDUSTRY: HEADING TOWARDS A DEAD END?
INA0076C Will the three pointed star regain its lost sheen?
IPD0084K DaimlerChrysler`s Compass SUV: Softening The Tough Jeep
ITSY048 Knowledge Management Practices at Toyota Motors
LDEN009 The Saga of Lee Iacocca - From Ford To Chrysler
MAA0019 DaimlerChrysler's New Challenge: Saving the Merger
MAA0050 Daimler-Chrysler to DaimlerChrysler: Dieter Zetsche's (the New CEO) Restructuring Strategies
MAA0145C Why Daimler Sold Chrysler?
MAA0163C The Cerberus Deal – The Beginning of a New Era for Chrysler

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