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Page 88 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
DIS0027 ITC: Adding Shareholder Value through Diversifications
DIS0028B Marvel Comics: Forward Integration into Movie-making
MKTG133 Rebuilding the 'Martha Stewart' Brand
MKTG134 Marketing 'The Da Vinci Code'
FMB0006 Nordstrom: The Fourth Generation Expansion Strategies
FAC0041K Bank of China`s IPO: Banking on the Banking Reform
FCF0002A Arvind-Managing Working Capital
FCF0003K World`s Largest-ever Public Issue by ICBC: Banking on the Banking Reform
FCF0004P Financial re-engineering at Essar Steel
FCF0008 Silver Lake, the US Private Equity Firm: Expansion Strategies in Europe
GGL0024 BBH: The Russian Venture of the UK Brewer, Scottish & Newcastle
GGL0025 Google.com to Google.cn: Google’s Business Dilemma in China
GGL0026 Kodak in Asia
GGL0029 Perils of Going Global: WPP's Italian Imbroglio
GGL0030 Dell in India: The Growth Strategies
GGL0031 McDonald's Localization Strategy: Brand Unification, Menu Diversification?
GGL0032 Vodafone's Global Strategy: Paying Price for 'Going for Growth at any Price'?
GGL0033 Kikkoman, the World's Leading Soy Sauce Maker: Globalisation and Localisation Strategies
GGL0034 Tata Steel’s Globalisation Strategies: The Acquisition of Corus and the Strategic Fit (A)
GGL0036 Coca-Cola in Japan: From Role Model to Role Reversal

Case Studies by Company -"C"

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